Claire Lagerwall : Content Creator & Manager
Results-driven content writer with 12 years experience in both the freelance and corporate spheres. Comfortable finding creative ways to generate content, and build an online presence. Extensive experience in using analytics and data in the formulation of a content strategy.
Both creative and analytical, responsibilities include producing and publishing content, writing, editing and proofreading, formulating content strategies, and managing a content team.
Committed to creating unique and aesthetically pleasing content with an affinity for adapting to changing audience needs and comprehension.
Hired as a Content Lead for Canvas & Spaces, a lot of my time at Adobe was spent working on bigger projects whilst Canvas & Spaces entered into public beta. A favourite task included a deep dive into End-of-Life and End-of-Service products to create a consolidated landing page.
The first link is a page I built from scratch, and the second link is a page I started and handed over when I resigned.
It’s not everyday you get to wear the hat of a content manager, strategist and creator. Here are a few blog samples to show my creative voice.
How-to guides for the business minded, and those wanting to start up their next venture.
Fiction Novel: When I Lost Me
Here are the first four chapters of my traditionally published novel, released in April 2022.
I have had the opportunity to create the technical content for their website. Articles focused on the historical aspect of currencies and their impact globally for a B2B market.
Both creative and technical, this content focused on the product offering in a B2C market. The project required ample research and content was written according to keyword rankings.
Ridgemont Outfitters (USA and UK)
What a fun adventure it was working on the landing pages of one brand across two continents. Content included blogs and product offerings for a B2C market. This link shows the opening content for one of their popular brands of 2018, The Monty.
Acro Investments CC (Namibia)
Educational content for tertiary-level study guides. It’s not top secret, but I can’t really show you this one. However, being the awesome client that she is, Tanya will always vouch for our three-year working relationship as per her LinkedIn review.
Tom Gerencer Creative
“Claire Lagerwall is an exceptional and personable writer who gets assignments done fast, with little to no hand-holding. The quality of her work is through the roof and she’s very easy to work with. I would recommend her for any content creation you need done.”
Marbella International University
“Claire worked for me as a ghostwriter for the Marbella International University Centre, writing and proofreading articles, news, and social media posts. She is an expert at turning information into appealing copy that drives attention and engagement. Claire is extremely organised and, in my opinion, would make an excellent addition to any team. I rarely had to send her work back for corrections of additions due to her ability to turn out quality copy the first time. I would strongly recommend Claire for any of your copywriting needs and will be more than happy to answer any of your questions about her work and my experience because it was formidable.”
The Grammar Owl
“Claire is a wonderful author to work with. Her writing is of a high calibre, and her organisational skills shone through during the self-publication process. I look forward to working with her on future projects.”